To understand the origins of Howies Athletic Tape, one has to actually begin with a whole different kind of tape: hockey tape.

In 2007, Max ‘Howie’ Sieplinga got tired of subpar tape that fell off his stick halfway through the period. There had to be a way to both make better tape and get it to his teammates, buddies, and general acquaintances. So Howies Hockey Tape was formed on the values of quality and customer service, both in equal proportion. Starting out of his garage, then into a little warehouse space in downtown Grand Rapids, MI, where they had to hand load pallets onto semi-trucks forced to precariously back into the parking lot. Howies certainly had some humble beginnings.

Now Howies Hockey Tape has grown to serve the NHL, AHL, NCAA, as well as pro-shops and leagues not only in the United States, but across the world. With a retail presence on every continent except Antarctica (we’re working on those penguins….they certainly have plenty of ice) Howies has grown into a global brand without abandoning those original principles. How do we do that? Well that’s simple… we still care about quality and we still care about people. We are committed to producing the world’s highest quality hockey tape while building the world’s highest quality relationships. It’s as much about people as it is about tape for us. They’re the whole reason we got started.

But after years of doing hockey tape, and doing it well, the conversation began to shift away from just hockey. Don’t get us wrong, we still think (know) it’s the best sport. But the same people who asked why they had to deal with subpar tape started to think… why should we limit Howies commitment to quality to one sector of the tape industry? Why not do what we do best— making great tape and taking care of people—in more than just hockey. This is how Howies Athletic Tape was born. We’re a company with a tradition that means we’ll take care of you, and take care of you better than anyone else out there.

So after many hours of blood sweat and tears and through extensive field research, out of field research, pouring over formulas, logos, and samples, Howies Athletic Tape is finally off the ground and fully in motion. This site is for you, whether you’re a player, trainer, parent, coach, or general athlete. We know that quality is important to you. Championships are made of more than raw talent. They’re made of time, hard work, sweating through the third period, fourth quarter, ninth inning. And above all else, winners are made from a dedication to accepting nothing but the best from yourself and from everyone around you. Howies is made with that same championship mentality. We accept only the best, therefore we make only the best.

Don’t believe us? Why don’t you give our tape a try. After all, champions are built on taking risks, not on excuses.

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