Our story

Where It All Started

The Howies story began in 2002 with the launch of Howies Hockey Tape. Built on a commitment to quality products and exceptional customer service, Howies quickly became one of the most trusted names in locker rooms across North America. As relationships with teams and athletic trainers grew, so did the demand for a sports medicine partner that shared those same values.

FAMILY-RUN ROOTS. FAMILY-FIRST SERVICE

Built for Athletic Trainers Since 2015

In 2015, Howies Athletics was created to bring the same commitment to quality and service into the athletic training room. By working closely with athletic trainers, schools, colleges, and professional organizations, we developed a growing lineup of tapes, wraps, recovery products, and training room essentials designed to perform when athletes need them most.

QUALITY YOU CAN FEEL, SERVICE YOU REMEMBER

More Than a Supplier

At Howies Athletics, we believe great products are only part of the equation. Athletic trainers need a partner they can rely on, which is why we pride ourselves on fast shipping, dedicated customer support, and real people who are ready to help with team pricing, quotes, product recommendations, and ordering. Athletic trainers are trusted to care for their athletes every day, and we're committed to being a company they can trust in return.

Our Promise To You

To be the “World’s Highest Quality,” both in products and customer service - that’s the goal at Howies. If you’re ever dissatisfied with any of our products, let us know and we will make it right - you have no risk when you order with Howies!